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Renovating Retail Space to Attract More Customers

February 1, 2013

commercial contractorClients and customers are obviously the primary focus of your business, and making them comfortable in an attractive and appealing setting makes a huge difference. If you think that renovating your commercial space is an unnecessary expense, think again. It can be absolutely crucial to the overall success of your business, especially if you are in the retail industry with a great deal of direct customer contact.

Importantly, you want to make a good first impression with any shopper who ventures in. The products and services offered in your store, boutique, specialty shop or other retail setting should be showcased within a well-designed, functional floor plan that also focuses on pleasing the eye. With the help of a reputable and experienced commercial contractor, you can achieve the exact look and feel that you imagine.

Use a Commercial Contractor to Freshen up Your Look

Anything new usually commands attention, and people automatically want to check it out for themselves. Create a revamped interior space that people want to spend time in. It follows that the more time a customer spends in your commercial space, the more apt they are to make a purchase. Even a relatively minor facelift can create a buzz and greatly stimulate the interest of both potential and current customers.

When people enter your new and improved premises, the first thing they see can make or break their sustained attention. Aim to satisfy high expectations while boosting business. Ensure that the initial view is attractively laid out and appropriately and appealingly lit. Preferably, that focal point should contain particular products chosen to compel and engage.

Commercial Renovations and Color

commercial contractorThe colors you display most prominently in your retail décor have an impact and significant effect on the behavior and perception of customers. Here are just a few tips on color selection to get you started:

  • Yellow – A warm and welcoming color that invites consumers inside. Consider light hues and tones. This is perfect for stores offering products for children and babies, and also works well for stores featuring cosmetics and other beauty products.
  • Green – This color tends to encourage people to linger longer, which can help turn a browser into a buyer.
  • Reds – Too much red can overpower; consider using it as an accent rather than a primary wall color. Red can be paired successfully with white or black.
  • Black – Used sparingly, black can be sophisticated and works as a good accent. It is especially attractive when matched with silver in either chrome or matte finishes, such as mirror frames. Black works well for high-end stores featuring exclusive products.
  • Browns – Earthy tones like browns and beige are reliable and trustworthy in the eyes of customers.

Schedule Commercial Contractor Appropriately and Take Their Advice

Renovations are disruptive to your daily business and may involve closing up shop or operating in the middle of a demolition and construction zone. Better to plan for this when things are slower so that your new digs are completely ready when things rev up.

Whether you know it or not, the look and feel of your business premises represents your attitude and approach to providing quality products and a high level of service. By making your retail outlet as welcoming and appealing as possible, you will draw positive attention and a greater proportion of browsers and passersby, not to mention the benefits of a repeatedly returning clientele.

Reinforcing your brand and perking up your look can be achieved within a range of budgets; remember that you don’t have to break the bank give your business interior a great refurbishment. Discuss your concepts and target audience with an innovative commercial contractor who listens to your ideas and contributes expert advice about the very best options for your retail space. Make it your business, in fact.

Greg Nelson
Greg NelsonGreg Nelson is the owner of Nelson Construction & Renovations Inc. He is a Florida State Certified Building Contractor, creating artistry in all areas of design and construction projects. He is a musician, and artist. A husband and father, Greg appreciates all the wonderful elements of family life.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Nelson Construction and a clickable link back to this page.

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Nelson Construction and Renovations, Inc., provides both residential and commercial construction, remodeling and renovation services to the Tampa Bay area of Florida: Clearwater, St Petersburg, Tampa and beyond.

In addition to our general construction and renovations projects such as bathroom and kitchen remodels more »